Web Design & Development

Do I Really Need a Website?

A new website can be crucial for a business for various reasons. An outdated website design can create a negative impression of the business, harming its reputation and credibility. A website with poor user experience, such as a difficult-to-navigate or slow-to-load website, can frustrate visitors, causing them to leave before interacting with the business. 


Similarly, a website that needs more essential features, like a shopping cart for an e-commerce website or a blog for a content-driven website, can limit the business's ability to reach its goals. A website that is not mobile-friendly can also result in a poor user experience, which can lead to lost traffic. A website not optimised for search engines can make it difficult for potential customers to find the business online. 


A new website can help businesses improve their online presence, enhance user experience, increase engagement, and drive more sales and revenue.

Why should The Ad Group build my website?

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EXPERIENCE

Our Online Design Team has over 25 years’ experience in creating websites and online solutions. They know how to build a powerful website that exceeds the client’s needs.

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DESIGN & FUNCTION

Not only do our website look sleek and modern but they come with the latest in CMS technology. This allows you the power to manage the website yourself and make changes whenever you wish.

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MOBILE COMPARABILITY

All websites built by The Ad Group are 100% mobile compatible and optimized. Your website will look amazing on any screen regardless of the size and shape.

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TRAINING & SUPPORT

As part of being able to manage the website yourself, all clients get a free 1-hour training course with an experienced instructor and a highly detailed user manual.

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WEBSITE SECURITY

Included in the development of our CMS websites is our signature security package. We take extra steps to protect your website from hackers and website data loss.

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SEO

What’s the point of having a website if nobody can find it? When building new websites, The Ad Group will optimize your website to be easily found by major search engines like Google and Bing.

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TRAFFIC REPORTING

Ever wanted to know how well your website is doing? We install analytical reporting code into all of our websites to help business owners understand their online customers better.

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E-COMMERCE

Improve the turnover of your stock by selling products online using one of our secure and advanced E-Commerce website solutions. Sell anything to anyone with the power of online.

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But I already have a website. How do I know if it’s good enough?

Most small and large business already have websites but not all websites are created equally. The easiest way to gauge your website is to check that it meets the following requirements:

  • RELEVANT CONTENT

    When it comes to being found on the internet, Google is king. This powerful search engine is powered by one of the most advanced AI algorithms ever invented. Not only does Google read your website, it can identify how relevant it is to users. Google’s number 1 priority is to provide its users with the most relevant information possible. So, if your website is about plumbing, make sure that every page is about plumbing. Don’t have pages that aren’t directly relevant to all users viewing your website.

  • MOBILE COMPATIBLE

    All websites can be viewed on a tablet or smart phone but does your website adapt to the smaller screen size? A mobile compatible website will automatically rearrange its page layout to be optimized on any device. Having this feature on your website is critical. 40% of website traffic in Australia is from mobile phones alone. That’s an increase of 11% from the previous year.

  • UP TO DATE

    What is New? How long does something stay new? Answer: by the time something is new, it’s now old. Thankfully, not all websites age that quickly. While the average lifespan for a website is 3 to 4 years, the websites content should be updated every 3 to 6 months at the least. And before you even ask, yes, Google knows how old your website is and will put more updated websites first.

  • SPEED

    This isn’t a case of the hare and the tortoise, fast is fast and there are no exceptions to this. Visitors to your website will look at your website for 10 seconds before deciding to stay or leave. After that, you have only 30 seconds to win them over as potential customers. So, if your website takes more than 10 seconds to load, chances are you’re not going to be getting many sales.


    While there are acceptable limits for how long your website takes to load, faster loading is still better. If your website is slow, it could be caused by a number of different reasons. Contact the Ad Group for a free speed analysis of your website.

Don’t have a website?

The Ad Group offer a wide range website packages tailored to your needs. Our packages include web design and development, fast web hosting, domain name registration, website security, and email account setup and installation. Contact us today to organise a free website consultation for all of your online solutions.

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Want to see more examples? View our portfolio.