Corporate ID

Branding & Corporate ID

Starting a New Business?

First impressions can be everything

But why is the logo so important?

If you’re starting a new business, it means that you’ve already figured out what your products and services are. Otherwise, you wouldn’t be starting your own company. that’s where the logo comes into play.

From the moment you start announcing your new endeavour, people will judge you on how professional you present yourself. As the new kid on the block, your customers are going to be cautious and will only do business with you if they feel they can trust you.

No matter how legit your products and services are, if you don’t look professional, your customers will avoid you like the plague. However, if you had a very stylish logo branded on all of your marketing material, your trust factor will be the least of your concerns.

So what’s next once you’ve got a logo?

Now that you’ve got your new logo it’s time to spread the love, and by love I mean put your logo everywhere. Your logo defines three things: your company name, the services you offer or the industry you’re in, and your corporate colours. This is where your style guide is established and the foundations for all other marketing material is set into place. Depending on what kind of business you are running will most likely determine content you’ll need for your corporate ID.

Branding & Corporate ID must haves

Before you get too carried away thinking about all the cool stuff you could put your logo on, there are a few things that should be at the top of your list.

Email Signature

Unless you plan on posting letters to all of your customers, you’re going to need an email signature. They promote your company and help authenticate the legitimacy of your email. Plus, they make you look incredibly professional.

Website

Having an online presence is paramount for attracting new clients and promoting your services. Using your style guide, we can create an interactive website that acts as an extension of your branding and corporate ID.

Social Media

Setting up your own Facebook and Instagram accounts is easy as pie. But how many business owners actually check to make sure that their logo is optimized for social media? Nobody wants to see a half cropped logo as your profile picture.

Other Forms of Corporate ID

Now that you have the important forms of your corporate identity sorted out, its time to look at what else you're going to need for your business. Remember, every business is different and how you make yours stand out is completely up to you. Corporate ID is a great way to make a strong foundation for you to build your business on and take it even further.

Letterheads

As we become more and more technologically dependent, letterheads have seen a reduction in there use due to emails become more popular. However, that’s not to say that letterheads aren’t still used nor important.

Many companies still use letterheads on a regular basis to send out invoices, notifications to clients, and even as general correspondence between executives. As a general best practice, it is always a good idea to have a box of letterheads on hand just in case. You never know when you’ll need to send a professional letter to a lawyer or bank manager.

Clothing & Uniforms

While not every business is going to require it’s staff to wear a corporate uniform, getting your brand printed on clothing is a powerful way to get peoples attention. Not only is it bright and engaging, your brand goes wherever you go.

Corporate clothing is especially effective for trade shows and sponsorship agreements with local community clubs and organisations. People attending these sort of events are more likely to take photos and post them online, meaning that your company will get free publicity from every photo uploaded.

Stationery

Lets face it, not many people get excited about stationary. But what if it had your logo on it? What if everything in your stationary cupboard was branded in your corporate colours, with your logo and contact details?

Everything from envelopes, bags, note books, pens, staff ID cards, memory sticks, and coffee mugs can be branded with your brand. Stationary is no longer just limited to pens and paper, if you use it in your office, then chances are you can put your logo on it.

Business owners can even uses branded stationary items as promotional marketing material, handing out show bags of branded items and advertising material at trade shows or public events.