Website SEO and Analytics

    Website SEO and Analytics

    What is SEO?

    Only the most important part of your website!

    Search Engine Optimization (aka SEO) is the term given to how well your website ranks against other websites when appearing in a search engine’s search results. Websites with high SEO have been built and designed to be easily found and indexed by search engines like Google and Bing. As a result, websites with high SEO will have a much better chance at appearing at the top of the search results. This can lead towards your website having more traffic and interaction from users.

    Ensuring that your website has been optimized for search engines is paramount. Without SEO, your website could become penalized by search engines and never be found by users.

    A website with good SEO will be easy to navigate, clear page titles and headings, have relevant text relating to a similar topic across all of its pages, and coded to meet key criteria set out by the search engines.

    Why does SEO matter?

    Let's make this really simple, Search Engine Websites such as Google and Bing inadvertently control what online content is shown to a user. Their sole purpose is to provide users with a list of websites containing the most relevant, up-to-date, and authentic content possible. And truth be told, they do it better than anyone else. So much so, that the average person puts more trust in the legitimacy of their search results than that of any other source of information. Even if the average person hears something on the Tv or Radio, they will still do a web search to authenticate what's been said.

    In a nutshell, search engines hold all the cards and set the rules when it comes to been found online. Therefore, your website needs to play by their rules in order to be successfully found in search results.

    "But I'm a rebel, I don't play by no rules"

     Well, then you're either a moody teenager going through the millennial equivilant of a  90's emo phase OR an idiot. I'll give you a moment to let that sink in.

    Even if you don't optimise your website for search engines, your competition will for their website. Keeping your website up to date, relevant, and as a reliable source of information might be difficult but that's why we are here. The Ad Group are experts in SEO and keeping up to date with the latest methods and stratergies for increasing website traffic.


    Still not convinced you need SEO?

    Imagine your website is Wally and you’re trying to find him. Here we have two pictures both containing the infamous Where's Wally (a.k.a your website). Your job is to find him. The problem is he's surrounded by hundreds of other people (a.k.a other websites) and is really hard to locate. Infact, there are so many other people that it's almost impossible to tell if he's even there. However, if you were to apply the SEO, finding Wally wouldn't be such an impossible task.

    The image on the left is your website without SEO

    The image on the right is your website with SEO.

    No SEO


    With SEO


    As much as it is fun to find Wally in the pages of a book, your potential customers aren’t going to spend hours looking for your website. Without SEO, most people won’t even know that you exist!

    How do I know if my website has good SEO?

    Judging the quality of your websites SEO is like judging a book by it’s cover. Just because it looks good doesn’t automatically mean it has amazing SEO. From the moment your new website is approved, our expert team of web and graphic designers sit down and plan out how to make your website look amazing and have high levels of SEO. This process continues through all stages of development until the website is put live.

    Many design studios will tell you that’s all you need for a good website but not The Ad Group. Once your website is made public, we put your website through a series of tests to ensure that the SEO is working the way it should be. This ensures that your new website is the best it can be the moment it’s launched!

    What about after the website is live? What then?

    Now that your website is up and running, it’s time to play Big Brother. As part of putting your website live, The Ad Group will install analytical tracking on your website to find out how it’s been used. Analytical tracking provides anonymous, real time data on how users navigate your website and what pages they’re looking at.

    The Ad Group can report on:

    • The number of people visiting your website
    • How long they stay on each page
    • What pages they’re viewing
    • How often they come back
    • Their approximant location
    • How they found your website

    SEO/Analytical Packages

    Websites built by The Ad Group come with SEO and analytical tracking installed and configured. However, if you have an existing website that someone else has built for you, then we can still help you. Contact the Ad Group today and ask about how we can help improve the SEO quality of your website and report on what your users are doing. It’s never too late to improve your website!


    T: (03) 5333 7110
    48 Lydiard St South
    Ballarat Victoria 3350